A small collection of some of the logo designs I have created over the past few years.
SOULT CLOTHING
A sustainable, Australian made clothing brand. The client wanted a modern serif, but also wanted to show the business was Australian somehow. I suggested some Eucalyptus nuts and leaves, as you can't get more Australian than that. I inserted the graphic I illustrated on the slender serif of the U to balance it out and keep things minimal.
Bleu Bean Cafe
A logo designed for the first owners of a Mooloolaba based cafe. The inspiration of the logo came from the owner's daughters, so I styled their hair the way his daughters wore their hair. I also designed and set up print ready files for their building signage. The arched text in the stacked version of the logo was the perfect fit over the door to the cafe.
SYNERGY TRADES GROUP
An all-in-one trades service business on the Sunshine Coast. The client wanted to steer clear of the same-old standard business colours that are often used, like red and blue, so we opted for a teal. I selected PMS & CMYK colours, and print files set up for their embroidered and screen printed uniforms. Most applications of their logo would be in print, so it was important to develop a logo that would work well at various different sizes.
REPHAIR
A creative challenge set from The Brief Babes for a logo and packaging design. Rather than a clinical, minimalist approach, I wanted to create a warm, dreamy hair care brand. I customised an already vintage style typeface to include some kicks, letter joins, and general flowy goodness.
Disclaimer: Rephair is not a business; this was a self-initiated project.
LUNA & SAGE
A creative challenge set by Brief Club. I customised this typeface, and reworked some letters completely for a dainty, feminine feeling brand.
Disclaimer: Luna & Sage is not a business; this was a self-initiated project.
OOPSIE DAISY FLOWERS & DECOR
A creative challenge set from the Glow & Grow Club. I wanted to take a different approach to a florist's branding with a delicate serif, customise to have hints of a script, rather than a true script typeface as I feel scripts are somewhat overused for florists and female-oriented businesses.
Disclaimer: Oopsie Daisy Flowers & Decor is not a business; this was a self-initiated project.
SOL EYEWEAR
A creative challenge set by Brief Club. This script was hand drawn and then re-drawn as a vector. I wanted this branding to feel fun and free, so creating a custom script with a loose feeling was the obvious choice.
Disclaimer: Sol Eyewear is not a business; this was a self-initiated project.
OREIRA BAGS
A creative challenge set by Brief Club. I heavily customised and existing typeface to create this logo. I kept the weight of this typeface bolder, to suit physical applications like a raise, metal badge on a bag, or a gold foil debosed stamp.
Disclaimer: Oreira is not a business; this was a self-initiated project.